Monday, February 8, 2010

Super Bowl Ads 2010: Naked Men. ...thanks?

"Emily," you are wondering, "you are the end-all be-all in the advertising world [how true]. What did you think of the Super Bowl spots?! We HAVE to KNOOOOWWWWW!"

I'm glad you guys asked. Overall, I actually thought they were well done. Some ads were hilarious or moving (I give sole credit to the copywriters) and some ads fell flat (I blame clients and clients only.) But in the end, everyone tried their darnedest. I've gotta say, it's not easy to make a good ad, no matter how much money you throw at it. Especially after you hear, "Okay, it's gotta be great, and it's gotta be seriously funny. Oh, and millions of people will criticize it when you're done...even the ones who know nothing about it."

Of course, my favorite ad was done by the best agency in the whole wide world: Goodby, Silverstein and Partners *cue angelic music*. They did the Denny's spots:

Aren't they the best? I want to take GSP to a romantic location, whisper "I love you" in their ear, brush their hair back, and softly kiss them.

Anyway. This season I noticed the ads leaning in two ways: Men who hate women, and men who love men.

First of all, men who hate women. There were at least four ads this year that were based around emasculation. I guess it's true, that some (maybe most) women are just the worst. They're annoying, they make you do things you don't want to do, they try to change you. And that would suck. So...I'm with you. Women are terrible and we'd be better without them. Got it.

Then there was the plethora of half- to mostly-naked men this year. What a crazy, random happenstance. The thing is, I read this Twitter post during the game: "It's official. Theme for this yrs SB Commercials: Men in their underwear. #brandbowl (Suppose it's time after years of half dressed women)"'s the thing. After years (meaning "decades," right?) of half-dressed women who look like, I don't know, THIS perhaps?

You're saying we should feel vindicated by ads that look like THIS?

Yeah, that's the same. That's exactly, exactly the same. Now, this guy just tweeted that really quickly, and I'm not going to start putting all of women's rights on his shoulders. All I'm saying is--I'm all about men in their underwear. All about it. Even when they look weird, at least it's funnier than weird-looking men in clothes. But come on now. The men in their underwear clearly weren't for us women and gay men. So they must have been for you. You touchdown-dancing, chest-bumping, crotch-grabbing, pile on-inducing, butt-patting, women-hating...

...straight men?


Sra said...

Screaming chicken may just be the scariest thing EVER! I would forego eating chicken if God would magically erase all birds from this planet. If I have nightmares, I'm callin' you!

Sra said...

Oops, did I post that - I meant the naked men at the bottom - those are arguably the scariest.